On the theory of social gaps and social rejection of organizations.

Abstract

The struggle of the organization for their positive social image and business reputation is a big part of the success of its activities. Due to a number of external and internal, objective and subjective factors, in parallel with the effect of image loss, the effect of social rejection (SR) of the organization may increase. The main reason for the destructive process is in the field of relations "societyorganization". The activities of any organization are aimed at meeting social needs. Social rejection occurs in situations where the expectations of the organization on the part of society to meet these needs are not met. The systematization of these components of the process of social rejection of formal organizations: a) the sequence of occurrence of the effect of SR; b) the causes of SR; c) the latent characteristics of SR; g) prevention from SR